Rexam Beverage Can

While initially working as an industrial painter a small portfolio of work was created - a first ever professional brief - for Health & Safety guidelines. The direction was to turn a serious subject into something fun and eye catching so the employees took notice.

A character (‘Rex’) was developed then placed in different production areas of the factory, illustrating potential hazards and informing the viewer of the correct risk aversive procedure.

The character was used on painted murals across the factory walls, and used as a graphical asset across other printed communications.